It's the next step in advertising, really -- sending androids to mingle among our children as walking, talking, breathing adverts for shoes, tops, pants, skateboards, snacks, sports teams -- you name it.
Eric can't help being shallow and brand-conscious; he's an android, the first of his kind, sent to advertise brands for all kinds of products, from the clothes he wears to his backpack and the food he packs in his lunchbox. At first he doesn't know what he is, but he's AI, artificial intelligence, and eventually, with the help of a 100% confirmed best friend Danny, he learns of and seeks to be freed from his meaningless existence.
I won't spoil how it ends, only know, there were a LOT of tears shed in our house! This one is worth buying.